How AI is Reimagining Leadership Development (and Why It Matters Now More Than Ever)

In today’s volatile, uncertain, complex, and ambiguous (VUCA) world, the demands on leaders have never been greater. They’re expected to navigate rapid digital transformation, manage diverse and remote teams, and foster innovation, all while supporting the wellbeing and growth of their people.
But while the expectations of leaders have evolved, many of the tools used to develop them have not.
A recent academic study published in The Learning Organization (Hassell, 2024) explores this critical gap and offers a compelling argument:
If we want to prepare tomorrow’s leaders, we must redesign how we develop them. And artificial intelligence (AI) may be the key.
The Problem with Traditional Leadership Development
The paper highlights what many HR and L&D professionals already feel: conventional leadership development methods are falling short.
- Episodic – delivered in one-off workshops or seminars, far removed from the flow of day-to-day work
- Generic – designed for broad audiences, not individual needs
- Passive – focused on information delivery, not behavioural change
- Difficult to scale – meaning many high-potential leaders are left unsupported
As a result, these 'one-off' programmes frequently fail to create lasting impact — particularly for middle managers who are under increasing pressure but often overlooked when it comes to development resources.
Enter AI: A New Era of Scalable, Personalised Coaching
The research outlines how AI can disrupt and enhance leadership development in several important ways:
- Adaptive Learning at Scale: AI can tailor learning experiences based on a manager’s unique needs, personality, goals, and performance patterns, not just their job title. Instead of one-size-fits-all content, leaders receive relevant guidance in real time.
- On-Demand, Contextual Support: Unlike traditional coaching, AI-powered coaching can be available 24/7. This allows leaders to access advice, reflection prompts, or decision-making frameworks precisely when they need them, whether preparing for a difficult conversation or managing competing priorities.
- Continuous Feedback and Reflection: AI systems can encourage ongoing self-reflection and provide feedback loops by analysing behavioural data and learning progress. This supports long-term behavioural change, rather than short-term knowledge acquisition.
- Increased Accessibility: Perhaps most importantly, AI allows organisations to democratise coaching. Instead of reserving development for executives, AI tools can offer every manager a personalised learning experience - helping to unlock hidden leadership potential across the organisation.
Where Bravyn Comes In
At Bravyn, this vision is already reality.
Our AI-powered coaching platform is built to do exactly what the research advocates - delivering adaptive, real-time, and human-informed support to leaders across an organisation.
We don’t believe AI will replace human coaching - and in fact, one of our co-founders is an accredited executive coach. What we do believe is that more people deserve access to the power of coaching, and that AI is the key to unlocking that potential at scale.
By giving leaders timely guidance and space to grow, without waiting for the next scheduled training, we help organisations create cultures of continuous leadership development.
The Time to Act is Now
As the demands on leaders grow, and as organisations continue to evolve post-pandemic, we must rethink how we develop people. The research makes one thing clear: AI isn’t just a tool for efficiency. It’s a catalyst for human development.
Done right, AI can help leaders become more reflective, more responsive, and more resilient. It can bring coaching to the many, not just the few. And it can help us build workplaces where people (and leadership!) can truly thrive.
👉 Curious how AI coaching could unlock growth in your team?
- •📖 Want to explore the research yourself? Read the full article in The Learning Organization: Emerald Insight Article